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| Biggest Loser |
For the fourth year in a row, "Panorama" to take the title this year as the most watched television in the German political magazine can claim. The classic in the first but fell below the mark of three million viewers and reached an annual average of 2.96 million - the 120,000 spectators were less than last year. This emerges from an analysis of media rates DWDL.de magazine. The peak position was "Panorama" defend the way this year only wafer thin. Just 10,000 viewers separated the "Panorama" of "Report Mainz", which on Tuesday ended the round of public political magazines this year.
"Report Mainz" was seen after the preliminary weighted rates in this year of 2.95 million viewers. "Monitor" was in favor of the audience compared to 2010 and was almost stable at 2.93 million viewers to rank three. Despite the leading position held by the joy expected for North German for "Panorama" responsible broadcasting be somewhat clouded - especially when you look back a little further. Just three years ago reached "Panorama" section that is actually 3.48 million viewers. Within a short time, the political magazine thus lost over half a million spectators.
The biggest loser is without doubt the ZDF magazine "Frontal 21", the market leader for years in the political magazine was. Although the show even earlier than all other competing formats starts, recorded "Frontal 21" less spectators and crashed normal. A mere 2.62 million viewers still meant a loss of 210,000 viewers compared to 2010. Since 2007, the magazine lost about a million viewers, came in 2005 "Frontal 21" on average even more to 3.72 million - a dramatic and exciting from the perspective of the ZDF concern trend. Unhelpful in this year was certainly the fact that the documentation as support often also met only moderate public interest.
The result: Today is the former leader behind all ARD magazines only in seventh place. In the first benefited the magazine "Report Mainz", "Report Munich" and "fact" but also by changing the broadcasting slot: Since the reform program in the fall of the date shown on Mondays Political magazines run by the extremely high rate series on Tuesday evening. As this high-profile time slot is currently the editor of the way, have not considered here, the business magazine "Plus Minus" find the lost by the shift from Tuesday to Wednesday last some viewers.
By the time slot change recorded so far on Monday aired Political magazines recently in exchange for a significantly increased public interest - above all just "Report Mainz", which by the summer saw Monday on average about two and a half million viewers on Tuesdays off in the last four issues, however on average over 3.8 million viewers. Only this week the magazine from Mainz scored with 4.15 million viewers, even the highest value that a political magazine ever import this year.
The market share accordingly moved on considerably: from nine to just over 13 percent now. Should the "Report" broadcasts from Mainz and Munich as well as "fact" can continue to benefit so greatly from the series-opening act, much to be said for a new leader next year. In the overall ranking, however, played the "Spiegel TV - Magazine" on RTL only a minor role: With 2.09 million viewers the show is in last place in the ranking. But even if this Sunday is awaiting a version of the magazine, can already say that could increase "Spiegel TV" over the previous year clearly: 2010 watched an average of just 1.91 million, the market share rose from 8.2 to 8.8 percent.
Posted to 49-year-olds on Sunday at the RTL broadcast called an average market share of 12.2 percent, while the public magazines are all brought less than five percent - at the 14th Particularly alarming in the way it looks very young audience: In the group of 14 - to 29-year-olds reached the "Monitor", "Frontal 21" & Co. even just less than three percent market share, "Panorama" stands at 3.2 percent among the public magazines still the best off - but even that is really nothing to be proud. "Spiegel TV" reported among 14 - to 29-year-old was astonishingly good 13.9 percent - the best value of all target groups.
